A simpler approach to everyday laundry
SomerPure Natural Laundry Flakes are made using our own 100% coconut oil soap, carefully produced in Somerset and combined with selected plant-based and mineral ingredients to create an effective, straightforward laundry wash.
Designed as the first part of the SomerPure Natural Laundry System, the flakes work during the main wash before our Fabric Rinse completes the system during the rinse cycle.
What makes SomerPure different?
At the heart of our Laundry Flakes is soap that we make ourselves from 100% coconut oil. We carefully produce, cut and dry the coconut soap in Somerset before preparing it for use in our laundry formulation.
This gives us control over one of the most important ingredients in our system and allows us to follow each batch from raw material through production, drying and testing.
Why choose SomerPure Natural Laundry Flakes?
• Made with our own 100% coconut oil soap
• Plant-based and mineral ingredients
• No added fragrance or colours
• Designed for everyday machine washing
• 30 g recommended dose for a standard 5–7 kg wash
• Developed and batch tested in Somerset
• Designed to work as part of the SomerPure Natural Laundry System
How to use
For a standard 5–7 kg wash, use 30 g of SomerPure Natural Laundry Flakes.
Place the flakes directly into the washing machine drum with your laundry, rather than in the detergent drawer.
Select the appropriate wash programme and temperature for your fabrics, following the garment care labels.
Part of the SomerPure Natural Laundry System
Our Natural Laundry Flakes are designed to clean during the main wash. SomerPure Fabric Rinse can be used separately in the final rinse cycle, creating a simple two-part laundry system.
The Fabric Rinse is designed to complement the Laundry Flakes and help reduce residual alkalinity and mineral build-up during the rinse stage, leaving fabrics ready for drying without adding a traditional fabric conditioner.
Currently in development
SomerPure Natural Laundry Flakes are currently undergoing our product development and testing programme ahead of launch.
We are evaluating washing performance, dosing, product stability and packaging as we work towards our final specification.
We’ll only make SomerPure available for sale once we’re satisfied that the finished product meets the standards we have set for it.
Follow the SomerPure Journey
We’re documenting the development and testing of the SomerPure Natural Laundry System as we work towards launch. Visit our Blog for the latest updates from our Somerset workshop.